It tells us in Luke 1:17 that John the Baptist ministered in the spirit and power of Elijah…down to the same attire. For the Prophet Elijah was recognized by what he wore – a garment of hair with a leather belt around his waist ( II Kings 1:8). This garb in fact was so powerful that false prophets started copying his dress in order to deceive the people. (Zechariah 13:4) Initially, the curious crowd might have been drawn by the wild-looking man, but when John shouted, “Repent, for the Kingdom of heaven is near!” divine conviction fell upon them.