Here, Jesus is speaking about the standard we use to either judge and condemn people or forgive and share with others.  For not only in the verse prior to this one but elsewhere in the Gospels we hear Jesus speaking about our accountability.  In Matthew 7:2  Jesus exhorts us by saying, “For in the same way you judge others, you will be judged, and with the measure you use, it will be measured to you.”  So with the same measure or standard we use to evaluate the worth of someone… it will be used to evaluate us.  But in contrast,  the measure or proportion we use to  forgive and contribute to the needs of others…it will be used to bless us.